Explaining the One Night Plus Preview Show

   
 In the entertainment industry, success can sometimes come in how one creates unique ways to reach audiences and grab fans. Its no secret that many successful talents have found success through theater.  Theater is an incredible way to gain fans. Imagine a project designed to elevate your profile with audiences and then continuing the opportunity to have them follow you for a few steps into your career. This is what these one night events from The Revolution are all about. 

The beginning of a limited journey vision.  A chance to grab fans and build the profile of an actor along the way. 

As a creator, I was born and raised in LA.  Capturing Hollywood and especially creating stars has always been my goal. Theater in Los Angeles has gone through many phases throughout my lifetime. Sadly in 2024, the art form of black box theaters has been cheapened. There was a period of time in the mid 2000s that everyone who thought they were a writer were putting on plays. The play experience in a black box started to receive negative reviews. Plays were no longer appealing. People sat through 2 hours of dialogue without any real plot points, coherent verbiage or delicious twists that really moved the story forward. This is when audiences started to give theater in LA the reputation as a boring experience. Word of mouth spread and attendance to theaters dropped outside of the family or friends of the person creating the play. Then streaming came front and center and theater was almost put to rest.  The goal of entertainment should not be about reaching just your friends and family, but capturing audiences beyond the circle of your life. 

 As a visionary, I have created a form of theater with the intent on expansion. Whether expanding the profile of the actor or the story line, its designed for audiences to latch on, lock in as fans and spread the word. Then repeat.. 

The the shows created under The Revolution are big Theater events. No black boxes here but mega stages that gives the audience the feel of being in something above the norm. Above the typical

 Example:
 September of 2023 

 We created a show called Creatures Chaos.  September was considered the preview show. There were four stories in the show that were about 15 minutes long. There was also a short film that elevated the viewing experience. The theater is one of the best theaters in southern California. Huge with an incredible stage. It has housed legends such as Spike Lee, Bea Arthur, Sheena Easton, Art Garfunkel, Melissa Manchester, Ray Charles and so many more. In order to make money from this theater, you have to run it several nights and have substantial ticket prices. I ran it only one night and charged audiences $25 dollars. As result, the return on the evening totaled less than $1500 dollars against 20k to put it up. We had a very nice sized audience that included the traditional complimentary industry tickets to powerhouses such as execs from Sony, BET and Warner Brothers. However the mechanics of the situation did not allow a profit. The show cost around 20 thousand to put up (theater rental, crew that comes with the theater is astronomical, advertising, promos, office rental for interview and rehearsal, food, radio spots etc) There was also an innovative (Broadway like) machine purchased for this visuals of this event that added another 25 thousand to the total (even though the machine is considered an investment that can be used for future productions). So why would someone invest all this money into a production..into actors... only to receive a loss? A vision has to start some where and setting a foundation is where it begins...
 
 The goal after the preview event was to take those individual 15 minute preview stories into a theater in Hollywood and launch a full version under the cover of a one night event. In clarifying, those 15 minute stories are now 90 minute, one night stories. The actors are singled out in the promotion. So let's say you did the 15 minute preview, now the Hollywood one night command performance is ALL ABOUT YOU promotion-wise (and of course the unique story right behind you). This tactic hearkens back to the 90s when superstars were created and they were the focus selling point to audiences more than the movie. Stars were created from this practice such as Will Smith, Clooney, Halle Berry, Julia and many more. If you lived in this era, you remember the star was hyped higher than the film. Often promotion of a movie focused on things such as 'Julia Roberts and Halle Berry made 4 Million for this film'.  This was the era of the Superstar that Spielberg famously announced ended a few years back.   Now stardom is temporary and stars are disposable. Sadly most artists in LA don't study the business and are motivated by what they see as  instant superstardom which is truly rare.
   
 After Creature Chaos in September of 2023, the buzz in the air was full. There was a request for a Series Bible for two of the stories from production companies. Walking into the audience after the show, there were dozens of smiles. Compliments were buzzing. I heard 'We are coming to the next show' more times than I could count. The hype continued the next day blazing from San Diego to Vegas. People were telling their friends and family. Good vibes were spreading like wildfire. Even though there was no profit made from the evening, something occurred that money could not buy: Buzz. Personal witnessed promotion.  This alone would bring more people into the seats as we pushed forward.

 And that my friends is how you start a version of a mini buzz.

There are theater companies in LA/Hollywood still booming but not like in the heyday of the 90s. This was when theater was launching stars left to right. Back then  actors would pay dues to be part of theater companies. Others would work huge shows for weeks simply for the exposure. There are a few of those left and growing. What I did was remix the whole idea and create a unique extension of this that utilized small and minimum time but offers compelling story pieces.,

If you look at teams like Johnny Depp and Tim Burton - Michael B Jordan and Ryan Coogler  -Martin Scorcese and Leonardo Dicaprio ---you wil see that the changed the entire Hollywood game on their own terms and rode it to unprecedented success.  this vision is in that same journey on its own terms...

If you have been following the news this weekend, the latest Deadpool movie has made history. This furthers the idea that Super Hero and tentpole movies are going to be Hollywood's bread and butter.. Lets see what we can do....